Since being normal is generally considered an ideal, there is often pressure from external sources to conform to normality, as well as pressure from people's intrinsic desire to feel included.

Because of this assumed "law of nature," market participants' reactions to future events-although dynamic in emotional extremes-will continue to elicit greed and fear, driven by the intrinsic human desire to pursue pleasure and to avoid pain, and that in turn will result in predictable repeatable reactions in financial markets.

Finally, Alderfer isolates growth needs as an intrinsic desire for personal development.

Most children are not as self-motivated by an intrinsic desire to succeed.

Commitment theories are rather based on creating conditions, under which the employee will feel compelled to work for an organization, whereas engagement theories aim to bring about a situation in which the employee by free choice has an intrinsic desire to work in the best interests of the organization.

"I worry that too much homework kills that intrinsic desire in kids to learn and explore the world," said Katherine Schultz, assistant professor of education at Pennsylvania State University.

Prior to the introduction of commercials advertising anti-dandruff shampoo or mouthwash, it is unlikely that consumers had an intrinsic desire to use these products.

BEST MOMENT OF THE NIGHT: The physician describing his realization that his staff was motivated not extrisinically by "carrots and sticks" but by an intrinsic desire to help the practice's patients and how this realization has changed the way he manages his office.

Pink asserts that appealing to intrinsic desires, rather than offering extrinsic rewards or punishments, is more likely to yield positive results.