In 1961, Chock full o'Nuts introduced a brand of instant coffee.

Intercontinental introduced a brand called Indigo late last year.

In 1959-1960, all the major makers planned to introduce a "compact" brand.

In 1986, it introduced a brand with a lower amount of carbonic acid to meet changing tastes.

"He has introduced a new brand of photography that didn't exist before," he said.

After his father's retirement in 1954, he became editor and introduced a more radical brand of conservatism.

Some argue that it is better to introduce a new rival brand instead of trying to match the prices of those already in the market.

For one thing, the campaign is more about driving traffic to a few stores than introducing a big brand over the airwaves.

Guinness also plans to introduce a premium brand of rum, Ocumare, around the world in coming months.

In 1999, he introduced a new brand of ice cider called Pommes de Glace.