But investors have heard that before, and they are withholding judgment.
"The size actually helped get a better response" because so many investors heard about the bonds.
Nevertheless, some investors may not have heard this high-decibel warning.
And it is one that many investors have heard of, even if its recent past has been far from glorious.
McDonald's was short on details about some of the initiatives, and said little that investors had not already heard.
By the time ordinary investors hear the bad news, the stock price has already sunk.
This week, investors heard that the economy was more vulnerable than they thought.
Several investors heard the program and approached her about starting a singles magazine.
On the same day investors in the somewhat better known Gartmore heard that their fund management group was to be the latest to change hands.
But individual investors have probably heard nothing about what is in store for them.