"It doesn't encourage irresponsible drinking," Mr. Tollner said.

Advertising must not encourage irresponsible drinking.

Pop is worried that his son Tex is destroying their rodeo through his irresponsible drinking and gambling.

The committee recommended minor changes and said it was seeking to prevent irresponsible drinking by eliminating stress and crowding in dormitories and by fostering social responsibility.

The reality is that teenagers are not responsible or mature enough to comprehend the grave dangers that accompany irresponsible drinking.

Treating alcohol as forbidden fruit up to a certain age, and freely available only after most people have moved away from their parents, seems like a prime way to foster irresponsible drinking.

He and officials of other breweries say they regularly advertise against irresponsible and underage drinking.

At the end of 2009, Heineken (Scottish Courage's parent company) decided to discontinue the manufacture of White Lightning in order to cease encouraging irresponsible drinking.

Calling for one product to be banned will not solve the problem of irresponsible drinking.

The reviews of the lacrosse team and the student judicial process found that under-age and irresponsible drinking was common on campus.