If they keep raising their prices, that'll happen sooner or later.
And in the best American tradition, we kept raising the bar.
The goal is to get companies to keep raising their capital spending.
"They can't keep raising prices or something terrible will happen."
Try to work with both sides, bring them together, keep raising the bar in terms of what you want.
But he kept raising the price; that's why I had to go and see him.
"We have to keep raising the bar of our security."
But he kept raising me, back, up over his head.
Now he can do nothing but fold or keep raising me.
"They kept raising the level of risk until the people in the cars had no chance."