The network claimed the early pickup was because in its first two weeks, "[the show] was the most-watched cable show in primetime among all key demos."

The second episode retained 90% of the first episode lead-in for the key demos and was watched by 1,488,000 viewers with a Rating/Share of 0.6.

It aired in May 2012 and beat all the key demos of Oxygen that were set in April 2012.

The premiere was the most-watched series premiere ever for Style Network and the second most watched Style telecast ever in key demos.

I'm losing in all my key demos - Northeasterners, Catholics, independents.

Compared with Oxygen's time slots in April 2012, Tanisha Gets Married was a 96% increase in all Oxygen's key demos.

The second episode dropped to 1.6 million viewers, with a 1.0 share and 1.4 million viewers in the key demo.

The series debuted to 4.7 million viewers and a 2.6 Adults 18-49, winning the night in all key demos, to become The CW's highest rated premiere.

The subset of ratings that only includes the key demographic of 18-49 year olds is often referred to as the "key demo".

Episode 13 hit lows in the key demo, sinking to a 0.3 and a low in viewership with 660,000 viewers.