The stores generally offer strictly private label product and in only one size.
By the end of 1998, the company was carrying 55 private label products and sales had grown to $62 million.
Many companies (supermarkets are a good example) have private label products.
Private label products are typically sold under a house brand name or the name of the company itself.
In each therapeutic category, it also offers high margin private label products.
In 2007, private label products accounted for approximately 18.7% of its revenue.
"Private label products, we discovered, don't lead, they follow the pack," he said.
A&P placed too much emphasis on private label products.
Regional brand manufacturers that produce private label products for specific markets.
Private label products are mostly not only sold in one country, but in many.