The company's first and largest brand, etnies was established in 1986.

"It would allow us to build Snap into a very large brand."

We want to open the door and to permit large brands a way to get started without having to roll their own solution.

However, many large brands seem to be abandoning that approach.

What can large established brands do to make themselve remarkable?

"A large brand like Nike, you have to look and talk to everyone," he said.

After the two largest brands come a variety of smaller labels.

It supplies tomato paste for many of larger brands throughout the world.

The company wanted to build its beer into a larger regional brand.

"A large brand may perceive itself as having something to lose if controversy should happen," he added.