It's the way most large marketers look at the world.

Four large marketers said they would take part in a large study measuring the effect of a new technology on television viewing and Internet use.

Two large marketers have made changes on their accounts.

The agency has no research department or substantial media department to plan and buy broadcast time, which many large marketers require.

It is one of the largest direct marketers in the United States.

Hutton has been among the largest and most aggressive marketers of tax shelters.

Two large marketers have placed portions of their accounts in review.

Which is precisely what most marketers large and small are not doing right now.

"A lot comes down to the strength of the advertising market," she added, which has been improving as many large marketers increase spending.

Some of the large marketers say they remove likely unlisted numbers.