The code, however, was not a success, ignored by both large and small publishers.
Nor is it always the case that large publishers automatically do better.
Random House is the world's largest publisher of commercial trade books.
Southern Progress is the nation's largest publisher of regional magazines and books.
But locking everything up is exactly the response from the largest publishers.
The head of technology at a large publisher told me recently, "We're not in the book business anymore."
The major problem for large publishers is that they are not certain what they actually own.
Now, a couple of large publishers are starting to think about their own impact on the environment.
The family is one of the nation's largest publishers.
China is the largest publisher of books, magazines and newspapers in the world.