A launch event was held on 6 September 2011.

Watch a brief video from the team behind the launch event.

Gregory's brother however criticized the launch event as he was not able to speak at the event.

A launch event is one thing that would have created greater impact and perhaps a bigger initial marketing push.

It was going to be the launch event for a series of concerts across Europe in 1994.

The test was passed before the launch event and before the first race of the 2012 season.

Instead, it plans to follow in the footsteps of Apple by hosting its own launch events throughout the year.

An entry ticket to the launch event on July 1 was included with the first copies of the limited edition.

The magazine also holds launch events and an annual competition.

At the launch event, the organizers provide to each team an "inspiration package" which contains specific elements the film must include.