Her mother, Ingrid, suggested that Cynthia get a similar pair from a lesser brand, for $19.99.

Some of our lesser brands perk up for some of the games.

Here I snap up Levi's for the price of lesser brands, and those for even less.

Even the guardians of lesser brands have to contend with this tricky calculus.

As you pointed out, the status colleges are likely no better than the lesser known brands.

Piracy protects the lead products in the market - it's the lesser brands that have to go the extra mile.

More people are going to be shopping around for lesser brands that give better deals.

The new top-of-the-line cachaças cost $25 to $40 a bottle; the lesser brands are $11 to $15.

The lesser brands hover around $16 in the shops, and any alert caterer will double that.

"You have one of the great brands of the world buying a lesser brand."