In 1986, Hodder & Stoughton introduced Sceptre as a literary imprint to sit alongside mass-market imprints Coronet and NEL.

Freehand Books is a Canadian literary imprint started in 2007 by Broadview Press, a Canadian academic publisher.

Random House is a literary imprint.

Grand Central also launched a more literary imprint, Twelve, under former Random House editor in chief Jonathan Karp.

Nan A. Talese/Doubleday, a literary imprint established in 1990.

Freehand Books was launched by Broadview in 2008 as a literary imprint, with a mandate to publish aesthetically diverse Canadian writing both by established authors and by new voices.

More recently, Mr. Witte had presided over St. Martin's literary imprint, Picador USA, as publisher.

"Our best hope was to be the kooky literary imprint with a little money to spend," says John G.H. Oakes, a former Grove editor.

Asher came to Grove, at that time a small literary imprint with an impressive but poorly tended backlist, in August 1986.

In 1994, NBM created ComicsLit, its showcase literary imprint; in 1995, they introduced ComicsLit Magazine.