Business benefits include reduced costs, as a result of using resources more efficiently, and a potential boost to local reputation.

Perhaps you already have a good local reputation and don't see the need to build a website.

If someone were that talented, wouldn't that person have a local reputation?

A man may win a purely local reputation, if only for eccentricity, by such means.

A few build local reputations and sometimes international ones.

By the age of twenty he had already acquired a local reputation as a writer.

I've had a local reputation for a long time as a sort of knowledgeable nut.

And you'll have to know your local reputation as well.

Both have a local reputation for serving quality food.

His first local reputation developed as an enthusiastic children's storyteller.