As much as she loves the wide open space of her home, Ms. Strand had initially disapproved of loft living.

"We are thrilled to go back to loft living," she said.

"Transformed warehouse offers true loft living."

In 1971, New York City legalized the residential use of space in SoHo, and loft living became popular throughout the neighborhood.

When you are a pure, concept-driven brand, the aesthetics of raw product can prove as "authentic" as loft living.

We fixed the roofs and swept the halls, and then, when loft living became chic, we contended with years of relentless litigation.

And Züri West, once the industrial section, has become the in spot over the last decade, with loft living, galleries, museums, experimental theater and clubs.

But recent price trends indicate that loft living has a stronger appeal farther uptown, where it now costs more.

Dubin said "It's the first project on the Upper West Side to truly incorporate loft living."

It was total loft living.