He says its profitability is secondary to its loftier mission of disseminating the intellectual capital generated by the Business School's faculty.

The loftier mission, he said, was exploring "the sexual subcultures of the city and how they influenced the mainstream."

In this sense I believe that the priest must become a teacher if he wishes to do justice to his lofty educational mission.

This lofty mission could not be carried out by individual efforts.

We have lost a skilled administrator who carried out a lofty mission and served the public needs, but who fell victim to the accountant's pen.

He looked into Holly's eyes and said, "I need an aim, a lofty mission for these people, something to unite them behind me."

Nationwide, we hope to see public radio listeners encouraging station managers to look beyond numbers to embrace their lofty long-term missions.

"During my second term, I will do all I can together with my colleagues to perform my lofty mission to build China into a prosperous country."

But that sharp focus gets lost in setting out its loftier mission.

Others ply the same altitudes with loftier missions: the Hubble Space Telescope looks for light nearly as old as time itself.