To him, a corporation based on anything but long-term, personal loyalty doesn't make sense.

Q. Do such promotions as rebates and below-market interest rates build long-term loyalty?

Banks in general are willing to pay a little extra to win the long-term loyalty of good customers.

The subcontractors have no particular long-term loyalty to each other or to the city.

Temporary sales promotions do not buy long-term loyalty, but advertising does, he said.

She sees her long-term loyalties as the same as those of her children.

The danger is that you can kill long-term loyalty.

And in direct contrast again, this approach may bring you long-term loyalty rather than compliance.

But perhaps these stations are banking on very, very long-term loyalty.

Guarantees help customers to reduce risk in making purchase decisions and to reinforce their long-term loyalty.