The result was a lower base price and a lower markup.

Other merchants, however, say they have made lower initial markups, in order to present more valid reductions.

It will have to develop a way of selling goods at lower markups.

High volume and low markup has enabled us to increase our market share every year.

They usually have lower markups than warranties provided by dealerships.

Prices are 20 to 25 percent off the usual low markups for holiday shoppers.

Stone added that "The best way to success was volume with a low markup.

It could then offer the jeans at a low markup to draw shoppers into its stores.

Restaurants, hung up on image and fearful of low markups, are not interested.

The formula is clear and simple: High volume at low markup produces profits.