The leverage, low pricing on insurance policies led Reliance to financial problems.
This bar is known to extend the restaurant's reputation for low pricing to the drinks.
The result is significantly lower pricing - $75 for sampling and below $40 in volume.
This marketing strategy is known as everyday low pricing.
"The results confirmed our belief that everyday low pricing is an idea whose time has come."
The theory is that because there is no middle men there will be lower pricing.
It is unclear if this means lower pricing than offered by the main energy distribution companies.
Another leg of the Sears strategy was to convert to everyday low pricing.
In addition to their lower pricing, the firm provided same day fulfillment of online orders.
Instead, they seem to be exercising the capitalist rights to entrepreneurial aggressiveness and low pricing.