"Our mission is to become a low-cost producer," he said.
And of course, companies also have to be the low-cost producers.
He said the company's goal was to become the low-cost producer by 1994.
A low-cost producer will make money even in weak markets.
Costs have been cut so that the company is now the industry's low-cost producer.
For the first time there was stiff competition from low-cost producers around the globe.
Whether you're making steel or software, you invest to be the low-cost producer.
Many of those companies have folded under intense pressure from low-cost producers around the world.
The only way the company can grow now is to become a low-cost producer or to come out with new products.
In fact, the United States has been one of world's low-cost producers since the late 1980's.