The influx of high-performance, low-cost Japanese rivals in the 1970s was taxing the British company on every front.
Delta's response is typical of the behavior of big network carriers when low-cost rivals encroach on their routes.
For various reasons, none of these experiments were able to achieve the cost savings of Southwest and its low-cost rivals.
AK says those proposals are needed to help it control costs and remain competitive against low-cost rivals.
The electronics business is not carrying its weight because Sony has been forced to lower prices to compete with low-cost rivals.
The challenge from the low-cost rivals is obvious enough.
Before their low-cost rivals came along, they could get away with passing along most of the rising costs to business travelers.
OLT is one of very few airlines that has succeeded in driving a low-cost rival off a route.
He also devoted much time to describing Sony's response to one of its biggest external challenges: competition from low-cost Asian rivals.
It is deeply in debt and faces increasing competition from low-cost rivals on its core East Coast routes.