If they want that extra meter, they will, as long as gold medals bring lucrative endorsements and appearance fees.

Whoever runs good among this group will make televised final tables, win major titles, earn millions of dollars and land lucrative endorsements.

The award and the home run helped attract lucrative endorsements for Gibson.

Finally, he was making a professional calculation: Given the controversy, he won't be landing a crossover hit or a lucrative new endorsement deal any time soon.

The three-day event, which starts here Friday, pays $500,000 to the winner, and victory can set up the winner for several years of lucrative endorsements.

Myron had already signed Christian to several very lucrative endorsement deals.

Leonard had hoped to get lucrative endorsements following his gold medal win, but the publicity from the paternity suit chased off any big commercial possibilities.

With lucrative endorsements a foregone conclusion, he was going to be a very rich man.

Mr. Jordan will keep his lucrative endorsements whether he plays baseball or not.

But for less-established players, it is a quick way to gain recognition, not to mention lucrative commercial endorsements.