He held the paper away from me so I wouldn't get a look at the magic name.

In 29 of the sections, 'magic names' are called out.

He gives them magic names, and strikes Yam the first two times himself.

How many times had he whispered that magic name!

The magic name of Maedhlyn cast a powerful spell, it seemed.

It took several minutes before the designer's magic name was finally dropped, allowing the party of three to emerge in safety.

And neither did the silent partner, whose magic name he had tapped on the wall of the empty cell.

Finally the presidential candidate, the man with the magic name, spoke.

Not even Ludendorff's magic name, it was now clear, had won over the armed forces of the state.

"For Armani, with that magic name, it could be a brilliant move."