Even major automakers are starting to cater to this market.
The average operating margin of the five major Iranian automakers dropped by 1% from 13% to 12% in 2011.
Virtually every major global automaker has a presence in the area including technology and design centers.
It was one of the shortest-lived model from a major automaker in modern times.
And all the companies are facing pressure from the major automakers to keep a lid on prices.
In 2003, major automakers agreed to work jointly on the problem, and a recent study by the insurance institute said progress was being made.
It was the last true phaeton produced by a major automaker.
But in recent years, nearly every major automaker has jumped into the green waters.
All of the major automakers offer the technology in varying forms, but it is usually an option rather than standard equipment.
The term is also sometimes used in relation to the three major automakers of other countries.