But even the people who make ads for a living now admit that they are losing their mystical hold over the electorate.
During the campaign, he lost responsibility for making ads, but continued as the campaign's spokesman.
They work closely with art directors to make ads that could run in the real world.
However, he partially returned to the job in 1999, making occasional ads since that time.
He will continue to run Champion, and no doubt will keep making ads.
See our list of 12 Hollywood celebrities who have made ads in Japan.
For some firms, though, learning to make striking and unusual ads has meant making major changes in their corporate cultures.
The critical point about an advertising strategy is that it is a guide to making ads.
It is very difficult - though not impossible - to make good ads without this close relationship with the product.
It's odd that women would make such condescending ads about women.