This is a cold, calculating effort to make customers out of children.

We have felt the hard hand of the invader too heavily to make good customers.

These big companies are not alone in hoping that broader guarantees will make customers like them a bit more.

No, they don't make stores, storekeepers or customers like that any more.

Yet it's not age alone that makes customers a higher risk - it comes down to each individual's health and claims history.

She didn't think three children would make very good customers, and so she paid no attention to them.

Longer stays, of course, can make travelers more valuable customers.

More than that, you need to make sure customers know you're offering something special.

"We'll do whatever we can to make customers happy, short of giving watches away," she said.

Build trust by making sure customers know you are serious about guarding their personal information.