For the moment, some traditional manufacturers hope their new rivals will enlarge the total market rather than simply stealing share.
The manufacturers hope the deals will help them sell more high-definition television sets and broadcast equipment.
The manufacturer of tasimelteon hopes the product will be available to patients within the next few years.
The manufacturers hope the administration will limit a broader array of imports from China of nearly $2 billion next year.
It is available only at the company's Web site, www.mousecaster.com, although the manufacturer hopes that electronic retailers will start stocking the product.
But manufacturers hope improvements in the technology will allow the latest devices to succeed.
Obviously, manufacturers are hoping to cash in on the upbeat economy and high level of consumer confidence.
To meet shortfalls, local manufacturers hope to soon make their own raw materials.
But the manufacturers hope all this is about to change.
Audio manufacturers hope a new format will revitalize their business.