The American Express Company in New York has reassigned domestic direct marketing accounts with billings estimated at $50 million that an agency resigned because of a conflict.
Visa USA, the credit card company, is undertaking a review of its interactive marketing account, with spending estimated at $10 million to $14 million.
She handled marketing accounts throughout the Northeast.
Persnickety Press was begun two years ago to respond to the needs of some of our large alternative marketing accounts.
The American Express Company said yesterday that it had ended a 13-year relationship with Bronner Slosberg Humphrey in Boston on its direct marketing account.
USA Technologies is holding its own agency review for its advertising and marketing account, with billings estimated at more than $1 million.
The most recent shifts involved advertising, interactive media and direct marketing accounts with billings of more than $325 million.
H & R Block, the financial services company, narrowed a review for its advertising and marketing account, which began in early April, to three agencies from six.
Kraft General Foods has awarded its direct marketing account, which is likely to exceed $30 million, to Ogilvy & Mather Direct.
McCann-Erickson New York already handles the floral and gift company's advertising and marketing account.