"Someone with a marketing background must lead this company after I retire," he said.

"If you have a legal background or a marketing background, and you can give us your two cents', this thing is going to be successful."

Mr. Bull is known for having a strong marketing background and for building brand recognition.

Persons, who comes from a marketing background, says Boxfiction is competing in the wider world of entertainment and not just with other publishers.

"But another reason was my marketing background and the fact that I was someone who was running an operating company."

He has a corporate sales and marketing background.

Reflecting a new trend in information technology, he brought his marketing background rather than technological experience to the position.

Her flying experience and marketing background complemented her husband's technical expertise.

Plus, she has a marketing background, and the other two never appeared very comfortable on camera.

Today, airline executives are more apt to have a marketing background than an engineering one.