One reason is the drag on earnings from the costly marketing battles.

In the meantime, their marketing battle is taking engaging turns.

Yet the company does not take kindly to losing any marketing battle.

Today's big marketing battle is not about convenience - which is expected.

After all, in the marketing battle between gas heat and oil heat providers, aggressive ads are the norm.

But with it will come something the industry never mentioned: a marketing battle that could easily confuse and irritate consumers.

Because that's what it is, a marketing battle, not a technology battle.

The biggest marketing battle may not come immediately.

A major marketing battle is expected between Merck and Vertex.

Borland lost the strength to fight the multiple marketing battles it needed for its range of products.