It is an advantage for the region that seems certain to continue, spurred in part by the regional marketing bonanza of the 1996 Summer Olympics in Atlanta.

Some see them as a potential marketing bonanza, since they would lead to sales of hands-free technology.

Batman had come out of the shadows, so to speak, and become a marketing bonanza, thanks in part to his own television series, which had much higher production values than the Adventures of Superman television series.

This, in turn, translates into a marketing bonanza for the nation's card, candy and novelty item industries.

In that spirit, he named Kermit the Frog as the 1996 commencement speaker: 31 newspapers picked up the story, a free marketing bonanza that raised the college's profile and drew hundreds of new admissions.

The ubiquity of these televised college games makes the dream of a marketing bonanza - Jim Leavitt's fightin' Bulls as the tip of the sword - all the more difficult to achieve.

It was probably inevitable, then, that Mr. Clinton's nomination for President would inspire some enterprising townspeople to combine Hope's two biggest assets - the Governor and the watermelon - into a marketing bonanza.

Groening's willing, if somewhat ironic, embrace of the marketing bonanza his creation has unleashed may have cost him his rightful spot in the The Comics Journal 's highbrow/subculture pantheon.

Other equipment manufacturers are certain to make similar announcements in coming months, to take advantage of the marketing bonanza that the transition to digital television will provide.

Nan Howkins, the owner and director of Children's Corner, considers the Internet viewing a marketing bonanza for her business.