He demonstrated marketing flair from the start - using Google Earth to identify neighbours with courts hidden in their gardens.

More Aggressive Selling Yet today, Burke's has revived remarkably, led by Mr. Brooks-Baker's innovations and marketing flair.

His marketing flair has drawn clients like Johnson & Johnson, Lever Brothers and Coca-Cola to his tiny consulting firm on lower Fifth Avenue in Manhattan.

Mr. Zander showed his marketing flair by creating Sun's slogan that it was "the dot in dot.com" when he ran its computer group.

To succeed, telephone companies need marketing flair.

Some of the books display marketing flair.

As has been the case for years, American industry must focus on areas that capitalize on new technology, designs and marketing flair.

Banc One excelled at traditional banking by spicing up an inevitably mundane lineup of loans and deposits with marketing flair and local connections.

Mr. Jenks worries that investors are increasingly selecting funds based on marketing flair and the cheerfulness of telephone clerks rather than on safety and long-term returns.

In this case Graham's natural marketing flair was done in by his knee-jerk adoration of brilliance.