This being the "best camera you've ever owned" is pure marketing hype.

Beyond that it's pure marketing hype and a "bigger is better" numbers game.

This didn't sound like marketing hype; there was genuine excitement in his voice.

"It seems to be just a lot of marketing hype."

"The government is responding to marketing hype from those who have a vested interest," he said.

The marketing hype tells us it is different, fresh, new, and commercial free.

This definition was designed to separate the marketing hype from the activity.

Does it really make any difference how the club is designed, or are the new high-tech clubs just so much marketing hype?

Are they better for you, or is this marketing hype?

All memory foam is not alike, and the marketing hype can be hard to sort through.