He had novel marketing ideas but was not knowledgeable about the mining side of the business.

Stewart's view is that the book contains "many good marketing ideas."

One of his marketing ideas was to ask national companies to put their logos on the toys.

"Club Med has some very clever marketing ideas that the industry is using," she said.

She said she used to wake up at night thinking of marketing ideas.

There are times, in fact, when the marketing ideas seem to eclipse the musical ones.

In 1996, the company began focusing on new marketing ideas.

The couple brought a string of marketing ideas to the team that have taken hold and remain to this day.

"We are working on some original marketing ideas," she says.

A foreign presence can increase sales and give companies access to new technology and marketing ideas.