There's a level of authentic fan avidity (or fan commitment, to lose the marketing jargon) that you just don't find at "higher" levels of competition.

Ramesh's elder son sees himself as a forward thinking entrepreneur and tends to conduct conversations in marketing jargon.

A more appropriate piece of marketing jargon would be "getting back to basics" or "not reinventing the wheel".

In marketing jargon, product lining is offering several related products for sale individually.

The marketing jargon for adding a product that is better quality than other products in the line is trading up or brand leveraging or up-market stretch.

In an age of marketing jargon, there is something almost quaint about Grace & Rothschild's new ad campaign for the Eosat Company.

Insurers reckon health cover is less price sensitive, to use marketing jargon, than most products.

He switched the argument into Whatley's marketing jargon.

They've got their little terminal where they've got some, I don't remember now what their marketing jargon is for it.

Fuel efficiency is not one of the hot buttons in marketing jargon.