Looks like the marketing machine has started up.

It goes straight at the throat of Nike, perhaps the most powerful marketing machine in the sports world.

"The phone companies are a marketing machine," he said.

"All these folks are talking about how this becomes the marketing machine from heaven," he said.

By today's inflated standards, what will those victories be worth to the Yankees' marketing machine, to their television empire?

When does Johnson become a wrench in its conservative marketing machine?

Baseball, flabbily run and with a new marketing machine, is probably more vulnerable than football.

"It was a marketing machine that fed on itself, and a lot of people ended up paying the price."

But you just can't really compete with the marketing machine of a main label.

For Hollywood, promoting costumers was part of the marketing machine.