How can a serious newspaper even discuss this marketing ploy?

Still the bank hopes that the move will pay for itself as a marketing ploy.

But most experts believe this is more than just a marketing ploy.

"They are using this whole Ted thing as a marketing ploy."

What we have here is another American phenomenon: the marketing ploy.

As a marketing ploy, it seems a bit cold at first, but straightforward.

But most of all, the suites are a marketing ploy.

The entire "change" for March 30, 2009 was apparently a marketing ploy.

The phrase was for the most part a marketing ploy.

"It is obviously a very strong marketing ploy," she added.