It uses the Greek stories to trick you, or your parents (few families abide by the rating system), into tolerating a level of participatory gore that would be otherwise impossible in a mass-market entertainment.

Tabloid-style coverage of crime and violent mass-market entertainment undoubtedly promote this anxiety.

The film, which has opened in about 2,400 theaters, was always conceived by all concerned as a mass-market entertainment.

Mr. Mohn's apprenticeship exposed him to the rich mix of high-brow and mass-market entertainment put out by Bertelsmann.

As sound was added to silent film, the virtuoso orchestra became a key component of the establishment of motion pictures as mass-market entertainment.

When Warner Brothers moved to 57th Street, a great hue and cry arose from people who felt that mass-market entertainment had no place on New York's most elegant shopping street.

Whether this is good or bad depends on how didactic you think mass-market popular entertainment should be in the first place, and who gets to choose the lessons it teaches.

He said that Hollywood executives were overlooking broad segments of moviegoers who are unlike themselves - upper-middle class, college educated - even though Hollywood's stock in trade is mass-market entertainment.

From its engaging, heartfelt script and character performances to its meticulous pacing, dramatic cinematography and lush visual production, Uncharted 3 is mass-market interactive entertainment of the highest order.

It was a mass-market entertainment, produced by William Randolph Heart's Cosmopolitan Pictures and released by M-G-M.