"On a local basis, he's very popular," said Bob Williams, president of Burns Sports, a Chicago-based marketing firm that matches athletes to advertisers.

"Even Dennis Rodman didn't work for Converse," said Bob Williams, whose company, Burns Sports, matches athletes and advertisers.

"It's unheard of," said Bob Williams, president of Burns Sports, a Chicago firm that matches athletes to advertisers.

"We're talking Michael Jordan numbers," said Brandon Steiner, who heads a marketing firm in New York that matches athletes with companies.

"She has definitely hurt her marketability," Bob Williams, president of Burns Sports and Celebrities, a company that matches athletes and advertisers, said.

"I think they have done themselves tremendous harm here," said Bob Williams, president of Burns Sports, a company that matches athletes with advertisers.

Assante Marketing Solutions will match athletes and entertainers with marketing opportunities like endorsements and sponsorships.

But there is a rainbow of abilities among the competitors, and the sports break down into different levels of skill to match athletes of comparable abilities.

If you don't think the athletic scholarship has a global reach, then look at Web sites with hundreds of services offering to match athletes with college athletic programs.