"These products have the potential to once again increase per capita meat consumption," he said.
A reduction in meat consumption would only delay the inevitable.
The global population is growing and getting richer - which implies a significant increase in meat consumption.
It questions the dangers of red meat consumption and pesticides.
In other words, the amount of red meat consumption is much more important that food miles.
This is the first time since 1979 that the word "limit" has even been used in recommendations on meat consumption.
He has cut back on his meat consumption and switched to vegetables.
The Soviets have been trying to increase meat consumption in an effort to raise the standard of living.
"We've already reduced our meat consumption by a third but there's a lot of room to decrease it more."
I call on the Commission to develop a plan for the reduction of meat consumption.