It's not certain that the media effect stays anchored in people's minds.
There is research now from large national organizations studying media effects specially those of children and adolescents.
Certain groups tend to argue for media effects in an effort to promote a political cause.
He has also been a paid consultant for over 60 major media companies, many of them dealing with children's programming and media effects.
Research on understanding media effects have gone through 3 phases during the 20th century.
In his book Understanding Media he talks about how media effects society and culture.
Some scholars argue that still developing teens may be particularly vulnerable to media effects.
Much of the research pertaining to how the media effects body image examines the change in models and magazine articles over time.
Characteristics of the message source may also influence the hostile media effect.
There are countless applications for this methodology that would facilitate research of other media effects.