The media were looking forward to wiring sensational reports back to their headquarters.
"I think the media is looking at it more than we are," he said.
And the media were not looking for evidence that might diffuse the focus on wrongdoing by the sitting President.
But the media would not be looking and it might take them a while.
You'd think the media would look at it the same way.
Executives close to Viacom said 27 media and entertainment companies had looked at the company.
When the media is looking at you that hard, people you hardly know show up.
But what the new media will look like is still up for grabs.
After media and campaign staff looked into the matter, the administration did an about-face.
The media are looking at him in a different way, and he has to be cognizant of that.