He is a born talker who makes no claims to great insight or intellect, a media maven who offers a safe haven rather than cynicism.

But Kaiser's own status as inside media maven also draws him into the digressive settling of grudges.

Thus, bringing in a media maven, and paying him $170,000 a year, did not sit well with some A.B.A. employees.

Now, the team has hired a 23-year-old social media maven who essentially earned his way into the team's good graces by acting as a friendly Twitter squatter.

They did feel responsible, and no media mavens could change that.

The media mavens liked this and coaxed him further.

Inveterate community-focused social media mavens often bring that particular hammer to other venues.

More than two decades later, Soleil, 35, is an entrepreneur and social media maven with a new parenting book, Happy Chaos.

The Peabodys differ in several ways from other awards that media mavens hand out to each other.

He was nominated in the 2011 Digi Awards for Canada's top social media maven.