It is a very very heavy media operation, and in this way it mirrors the national drive.

The media operations of automakers dwarf those of the presidential campaigns.

"He'll be looking into what systems do we need to run the media operations of the future," Ms. Gordon said.

Yesterday's results, for instance, did not say whether the company's media operations made any money, or how much the company made or lost per share.

The influence of a more sophisticated media operation is already apparent.

"I anticipate one of the largest press and media operations ever," he said.

"The teams are subordinated to the profit-maximizing schemes for the media operations."

Now media operations can create several versions of the same object.

We have four different agencies running media operations there.