A young, captive demographic, whose attention is increasingly difficult to win in a media-saturated world.
"In this media-saturated world, young collectors were raised on images," said Tobias Meyer, head of Sotheby's contemporary art department worldwide.
In that sense, it echoes the media-saturated world of Dorian Gray and the hostile suburb in which Edward Scissorhands meets his end.
In today's media-saturated world this is more true than ever, as epitomised by the tragic story of Jade Goody.
And in our media-saturated world, something doesn't exist unless it appears on television.
As the parent of a teen, you know that it's not easy for teens growing up in today's media-saturated world.
But in general, it is easy to imagine sculpture's traditional rhetoric being increasingly dwarfed in a media-saturated post-modern world.
Opera, he said, is a place for us to recover "deep emotions" lost in a media-saturated world.
In a media-saturated world, advertisers have apparently seized one of the last frontiers.
But what does this mean in today's media-saturated world?