Marty Parkes, senior director of communications for the United States Golf Association, said the merchandise tent brought in more than $100,000 in sales.
The massive merchandise tent, as big as a football field, brought in $7 million in revenue, according to the magazine.
In the main merchandise tent, the 1,200 umbrellas sold out by 10 a.m., and so did the 1,000 ponchos, said Mary Lopuszynski, manager of United States Open merchandising.
Two ATM machines are available at the merchandise tent.
Every year at Ichthus, all stages, merchandise tents, and food vendors closed on order for everyone to participate in the Saturday afternoon communion.
The south grandstands were removed to make way for a merchandise tent and a pavilion for the Falcon Club boosters.
One merchandise tent offered "millennium celebration" certificates.
In addition, it features side stages (some inside tents), several merchandise tents, and various other tents (e.g. first aid, lost and found, etc.).
Several merchandise tents sell Spam-themed items including t-shirts, shorts, sport balls, and slippers.
The association chooses several to examine and considers space for grandstands, concessions and merchandise tents, as well as a city's hotel space, parking and security.