Whatever the term of art, it makes sense for the so-called millennial generation, students famously lacking in brand loyalty, used to having things their way, and can-do about changing anything they don't like.

The new millennial generation didn't have a CK fragrance for them.

"The millennial generation is a spiritual generation," said Brother Paul Bednarczyk, of the vocation conference.

This spring's graduates are among the first of what many call the "millennial generation" - students born since 1982, who have come of age in the 21st century.

The millennial generation that Johnson describes toward the end of "The Best of Times" was remarkably uninterested in government.

Recognized as an authority on the millennial generation, Duncan has spoken to more than one million youth around the world.

Mr. Gray, however, cautioned that the trend is preliminary because only the "leading edge" of the millennial generation were old enough to be making decisions independent of their parents.

In late 2006, the Jackson family launched White Rocket Wine Co. in Napa Valley to target the millennial generation of wine drinkers.

The latter video was covered by CBS Interactive's BNET evoking greater discussion about the fairness of the coverage of the millennial generation by 60 Minutes.

The producers of Twixters continued their focus on providing a voice to the millennial generation with the creation of The What Is!