"Don't" assume it will be difficult to attract minority audiences in areas without large minority communities.
He has also held a series of conferences to encourage advertisers to buy time on radio stations aimed at minority audiences.
"It's a minority audience that's going to want to make their own decisions."
Record companies were more concerned about selling records than stigmatizing artists and minority audiences.
The term "race film" is sometimes used to describe films of the period aimed at other minority audiences.
This situation is detrimental not only to the minority audience but to all of the viewing and listening public.
"I cannot buy into the idea you can't attract a minority audience."
Although interest varies film by film, he said, "these are subtitled films that reach a minority audience."
Five new digital radio stations aimed at minority audiences will also go on the air soon.
Those two station groups carry shows that attract significant minority audiences.