Today, of course, his fun line, caught in the transcontinental miasma of modern campaigning, would only produce another boring "gaffe" story.
He seems to be running with great glee against all the conventions of modern campaigning.
The obscene costs of modern campaigning have been driven almost entirely by broadcast advertising, which consumes more than half of your average campaign budget.
Burr is known as the father of modern political campaigning.
One of the more unusual, if inevitable, creations of modern campaigning is the job of the tracker.
Supporters of the paid-signature drives say what they are doing is simply a more direct form of modern political campaigning.
Speakers repeatedly blamed "the secular media" for encouraging the simplistic nature of modern campaigning.
He pointedly warned that modern campaigning's "evil of soft money" could prove to be as dangerous and pervasive in its own way as Watergate.
The most fertile area for innovation has been "voter contact," which, because of advances in computer-targetting technology, is now the keystone of modern campaigning.
But her stump style seems to reflect an ambivalent attitude toward modern campaigning.