One is the increasing interest among mainstream advertisers in so-called multicultural marketing aimed at fast-growing demographic groups like black, Hispanic and Asian-American consumers.

Wal-Mart, however, is still deciding which agency to hire to handle its multicultural marketing.

It is suggested that the following skills are required in the field of multicultural marketing.

At the same time, he said, investors had the opportunity to include "multicultural marketing in their portfolio."

He joined PCNA in July 2003 as vice president for multicultural marketing & strategic initiatives.

Lara Montilla, senior marketing manager for multicultural marketing at Pepsi, says the drink is selling well, in part because of nonethnic consumers.

Named Tanya Forrest Hall senior manager of multicultural marketing.

WHILE the global marketplace has become almost a cliche these days, a less-noted parallel trend is the growth of multicultural marketing geared to individual cultures.

In 1977 Jopseph established Ethnic Communications, the world's first agency to specialize in multicultural marketing.

It's not ethnic marketing any more, it's multicultural marketing.